Pye-Plus Nonesuch was launched in May 1961, and advertised on pink Pye 7” sleeves as ‘Voices of Distinction’, though it’s doubtful that it released singles.
The new spoken voice label was run by Denis Preston of Lansdowne Studios (who also did Columbia’s Lansdowne Jazz series). The price range was set at 55 shillings for single albums, and 75 shillings for double albums, making them the most expensive LPs on the market. For this premium price, nearly twice the 32 shillings of the average LP, you got a gold-tooled padded box and heavyweight vinyl. Pye claimed it had an additive to eliminate static.
Pye-Plus Nonesuch issued such gems as a double album set of Bertrand Russell lectures (Speaking Personally No 1) in 1961, and The Parabolic Revelations of The Late Lord Buckley in 1962. It’s not to be confused with the later Elektra label of the same name. They also released dramatized excerpts from The Lady Chatterley’s Lover trial, Marius Goring intoning The Selected Poems of Federico Garcia Lorca and Bernard Miles reading the Uncle Silas stories of H.E. Bates. The competition was Caedmon, and Decca’s Argo label.
Things get complex here, because Pye was also issuing folk LPs from the American Elektra label, who started their own Nonesuch classical label in 1964, by which time this one had gone.