Instant is Immediate’s “other label” launched in September 1968. Andrew Oldham had visited New York and been impressed with Buddah’s chart run with Kassenatz-Katz bubblegum productions (like Simon Says, Yummy Yummy Yummy and Sugar Sugar). He decided it was time to set up a similar hit factory with a new name, Instant, not wanting to dilute the credibility of the main Immediate brand.
The first release, by the Outer Limits was demo-ed on Immediate but released as Instant (#IN001), and took the topical Great Train Robbery as its theme, which was not to be Ronnie Biggs last brush with the world of rock. Excelsior Spring was right on the Kassenatz-Katz model, being an invented name for Mike Finesilver and Peter Kerr, the composers of Fire for The Crazy World of Arthur Brown.
Twinkle was famous for her death-rock hit Terry. And for her blonde fringe, kohl-caked eyes, short skirts and boots. She was a teenaged lad’s dream. She was managed by Don Arden, as was Copperfield, and Samson (who released an album, but no singles).
There were only five single releases and Twinkle’s Micky is the only one I’ve turned up with an intact sleeve. Micky was produced by Mike d’Abo and has a Motown-ish sound. The B-side is stronger, sort of 60s psych meets Chas & Dave.
Instant fared better with LPs, oddly for a singles-oriented venture. Highlights of the European Cup Final 1968 was the straight radio commentary, and was Instant’s bestseller.
They also issued the Tonite Let’s All Make Love in London soundtrack with bits from Pink Floyd, The Animals, The Small Faces, The Marquess of Kensington, and Twice As Much. The album was reissued in 2017, and there were stacks of them on sale at the Pink Floyd Exhibition at the Victoria & Albert Museum. Nice selection, but it’s the DVD release I’m waiting for.
|IN001||Outer Limits||Great Train Robbery||1968|
|IN002||The Excelsior Spring||Happy Miranda||1968|
|IN003||Eddie Thornton Outfit / Sonny Burke Oufit||Baby Be My Girl / All You||1969|
|IN004||Copperfield||Any Old Time (You’re Lonely &Sad)||1969|
Collectability? It’s odd. Excelsior Spring is in the Rare Record Guide at £35 mint, but a note on the 45Cat website mentions a “VG” copy selling for £225 in 2016.
Tonite Let’s All Make Love in London LP books at £100 mint, but then you can easily pick up the 2017 audiophile pressing at normal prices.